CEO · Executive Producer & Director
Borja Cantera
Borja turns exceptional access into documentaries people want to watch. He leads P1’s creative direction, from the first conversation about a story to the decisions that shape it in the edit.
Sport has been a big part of his career. But what interests him is what pressure reveals about a person. You find that in a business or a creative team as much as on the water or the track.
More about Borja
At P1, he is Executive Producer and Series Director on Racing On The Edge for SailGP. His earlier work includes directing multiple series of GT Academy for Nissan and PlayStation, and co-creating and directing World’s Fastest Gamer for McLaren and Logitech. Both were Grand Central productions.
His wider career includes films and series for the BBC, Discovery and Red Bull. Through Production Intelligence, he helps producers, rights holders and brands decide what to make, how to make it and what to do with the material they already have.
He is also developing AI-assisted editorial workflows at P1, with human judgement guiding story decisions.
