World’s
Fastest Gamer.
An earlier creative credit of P1 founder Borja Cantera. A format developed for McLaren and Logitech.
- Individual credit
- Borja Cantera
- Role
- Co-creator & director
- Original production
- Grand Central
- Partners
- McLaren & Logitech
From virtual competition
to real possibility.
Ambition gives the format
its human stakes.
Borja co-created and directed World’s Fastest Gamer for McLaren and Logitech, in a Grand Central production.
The experience informs P1’s approach to developing formats with brands: find a real ambition, understand what is at stake for the people involved, and build a story audiences can follow.
Our approach to brand-funded storytellingNext leadership credit